I must commend today's article by Morley Walker in the Free Press regarding the new cultural website promoting Winnipeg's designation as Canada's "cultural capital" for 2010. He nailed it on the head when saying "the trouble with a website...is...if you don't know it exists, you will never stumble upon it."
With all the potential that exists from being awarded this designation during a very popular point in the new millennium, you'd think more dollars would be allocated to the one tool that can drive qualified traffic and interest to Winnipeg - a highly visible website through effective search marketing. I find it very disheartening that when the Marketing Director of Destination Winnipeg is questioned on why more dollars were not allocated to the marketing of the site, she openly states that "we're going after low hanging fruit (ie. Grand Forks, Fargo)...People from Vancouver aren't coming here anyway."
Wow... that's optimism! Considering I personally know 3 different groups of friends here in Winnipeg that visited Vancouver this year alone, and that the entire Manitoba Homecoming 2010 event is dependant on travellers from around North America migrating back to Winnipeg, you'd think - at minimum - a more positive spin could have been placed on the limited dollars being allocated to the website.
What I can't seem to figure out is what the $60,000 allocated to this project was used for?
Considering there are very limited dollars in place to advertise the project (all mailed leaflets I might add) and the website itself on the high side should only be $10,000... where was the rest of the money allocated?
My guess is that it was evenly distributed amongst the same companies that continue to survive off the government grant money awarded to these half-ass efforts, making print brochures, charging copious amounts of money for content writing, and laughing all the way to the bank, with little concern for the success of the project other than just plastering up something for show. I'll be curious to see if there is any report in the future from DW on the membership levels they gained on the new site. I doubt it.
And I quote, "if you don't know it exists, you will never stumble upon it." There's a great big world out there Winnipeg, and those who know how to tap into it know. Hopefully egos will be put aside one day, and the companies that can truly deliver results will be awarded the honorable job of putting Winnipeg on the map.
It's your turn Winnipeg.
Thursday, October 1, 2009
Tuesday, September 29, 2009
Another Winnipeg Free Press Cash Grab
Today was the release of the Fall issue of Wave Magazine, "Winnipeg's Health & Wellness Magazine"; a product of the combined efforts of the Winnipeg Regional Health Authority and the advertising department of the Winnipeg Free Press.
What a shock that at a time when people are concerned over the potential harm that could erupt from H1N1 virus, the hungry Free Press ad reps come up with another winning model for revenue. This smells equally as rotten as the much anticipated, but highly disappointing insert they ran called "We Believe in Winnipeg." That piece was supposed to be a pullout insert that each week featured different success stories of Manitoba businesses across various industries. Instead it turned out to be nothing more than a double-page spread make work project for the editorial staff, feeding off the marketing dollars of the businesses highlighted in the articles.
The "We Believe in Winnipeg" advertorial was suspiciously timed with the rollout of the "Selling Winnipeg to the World" spearheaded by the team at the Winnipeg Chamber of Commerce - a time when there was much buzz in the Winnipeg business community over the potential to increase the profile of Winnipeg to the world based on a handful of major projects which included CentrePort Canada. Only after a large number of Chamber members berated Chamber VP Chuck Davidson at a regular "coffee-break session" with the Chamber, did they finally admit that the "We Believe" weekly edition was born from the ad department at WFP rather than the editorial department or the Chamber themselves. My guess is that these same opportunists called the WRHA with the same sales pitch to capitalize on the fear of many Winnipeggers and Winnipeg business owners.
If the purpose of the magazine was simply to educate the public on the "health threat of the day", the Free Press and WHRA could have easily accomplished this through a series of monthly or quarterly articles, coupled with a dedicated information page on both websites. However, the ads just look better in a glossy, 8.5" x 11" bi-monthly mag.
Its your turn Winnipeg...shake your addiction to print!
What a shock that at a time when people are concerned over the potential harm that could erupt from H1N1 virus, the hungry Free Press ad reps come up with another winning model for revenue. This smells equally as rotten as the much anticipated, but highly disappointing insert they ran called "We Believe in Winnipeg." That piece was supposed to be a pullout insert that each week featured different success stories of Manitoba businesses across various industries. Instead it turned out to be nothing more than a double-page spread make work project for the editorial staff, feeding off the marketing dollars of the businesses highlighted in the articles.
The "We Believe in Winnipeg" advertorial was suspiciously timed with the rollout of the "Selling Winnipeg to the World" spearheaded by the team at the Winnipeg Chamber of Commerce - a time when there was much buzz in the Winnipeg business community over the potential to increase the profile of Winnipeg to the world based on a handful of major projects which included CentrePort Canada. Only after a large number of Chamber members berated Chamber VP Chuck Davidson at a regular "coffee-break session" with the Chamber, did they finally admit that the "We Believe" weekly edition was born from the ad department at WFP rather than the editorial department or the Chamber themselves. My guess is that these same opportunists called the WRHA with the same sales pitch to capitalize on the fear of many Winnipeggers and Winnipeg business owners.
If the purpose of the magazine was simply to educate the public on the "health threat of the day", the Free Press and WHRA could have easily accomplished this through a series of monthly or quarterly articles, coupled with a dedicated information page on both websites. However, the ads just look better in a glossy, 8.5" x 11" bi-monthly mag.
Its your turn Winnipeg...shake your addiction to print!
Thursday, September 17, 2009
Winnipeg Inland Port Announces CEO
After much political posturing within the inner circles of the Winnipeg business community, the announcement was made that Diane Gray - Manitoba's first female Deputy Finance Minister - has been named CEO of CentrePort Canada, Winnipeg's inland port.
Gray appears to have been the natural fit having been a major conduit in helping the inland port gain legs within all three levels of government and the private sector. The CEO position requires an individual capable of playing in both arenas, and Gray has much experience in handling this fine balance.
At this point, CentrePort Canada has been more a concept than an actual project. Much of the delays in moving the project forward to this point have been in finding the right person for the CEO position, and according to Kerry Hawkins, co-chairman of CentrePort Canada, they couldn't have found a more qualified person for the job.
"Without a CEO we are pretty much rudderless," says Hawkins. "We've been getting so many inquiries but we had to put them off because we weren't ready." We needed someone who could work with government and the private sector to get the port going, and find overseas markets. She's been there and has been doing all of those things already."
Winnipeg's inland port sits on 20,000 acres of land around the Richardson International Airport, and is being touted as a major hub for the manufacturing, distribution and warehousing of goods in North America.
For more information on the inland port go to http://www.winnipeginlandport.ca/
Gray appears to have been the natural fit having been a major conduit in helping the inland port gain legs within all three levels of government and the private sector. The CEO position requires an individual capable of playing in both arenas, and Gray has much experience in handling this fine balance.
At this point, CentrePort Canada has been more a concept than an actual project. Much of the delays in moving the project forward to this point have been in finding the right person for the CEO position, and according to Kerry Hawkins, co-chairman of CentrePort Canada, they couldn't have found a more qualified person for the job.
"Without a CEO we are pretty much rudderless," says Hawkins. "We've been getting so many inquiries but we had to put them off because we weren't ready." We needed someone who could work with government and the private sector to get the port going, and find overseas markets. She's been there and has been doing all of those things already."
Winnipeg's inland port sits on 20,000 acres of land around the Richardson International Airport, and is being touted as a major hub for the manufacturing, distribution and warehousing of goods in North America.
For more information on the inland port go to http://www.winnipeginlandport.ca/
Friday, September 11, 2009
Winnipeg Goldeyes' Organization of the Year
Yet again the brass at the Winnipeg Goldeyes have been crowned the Organization of the Year in the Northern Baseball League. The team has been awarded the honor for the 4th time since the award was first handed out in 2003.
Winning the title has much to do with the impressive attendance numbers the Goldeyes continue to draw; leading all other Northern league baseball clubs for the last ten years for both total attendance and average attendance per game. In 45 home games this season, the Goldeyes drew 278,009 fans, with an average attendance of 6,180 per game.
“This is an award to be shared by everyone associated with the Goldeyes and I speak on behalf of the entire organization when I say we are honoured,” said president and CEO Sam Katz. “From top to bottom, this is a very solid organization. It is part of a very strong league, one that will become stronger next year with the addition of two more teams and will become even stronger in the years to come as more and more fans get to know this amazing product we call Northern League baseball.”
The team has proven year in and year out since building the new ballpark and re-joining the league, that baseball is a viable product in the Manitoba market.
Congratulations!
Winning the title has much to do with the impressive attendance numbers the Goldeyes continue to draw; leading all other Northern league baseball clubs for the last ten years for both total attendance and average attendance per game. In 45 home games this season, the Goldeyes drew 278,009 fans, with an average attendance of 6,180 per game.
“This is an award to be shared by everyone associated with the Goldeyes and I speak on behalf of the entire organization when I say we are honoured,” said president and CEO Sam Katz. “From top to bottom, this is a very solid organization. It is part of a very strong league, one that will become stronger next year with the addition of two more teams and will become even stronger in the years to come as more and more fans get to know this amazing product we call Northern League baseball.”
The team has proven year in and year out since building the new ballpark and re-joining the league, that baseball is a viable product in the Manitoba market.
Congratulations!
Thursday, September 3, 2009
Back to Work Winnipeg Business People
Though it seems more summer now than ever this last week, the harsh reality is it is ending. And with the passing of days at the cottage, rounds on the golf course and bevies on the patio comes the return of work Winnipeg business people.
Yes, decisions must once again be made, visions of your future growth must turn to paper and pen (or I suppose keyboard to monitor). I highly doubt I am the only Winnipeg business person filled with the mixed emotions of excitement for the rush of activity that September brings and the sadness knowing that soon it will be dark when I leave for work and dark when I drive home.
July and August are tough months to close business in Winnipeg. With decision makers scattered across our many lakes in Manitoba, I find most businesses coast along, committing to very little. Is this a negative or a positive in respect to the progress of Winnipeg's business community?
I think the answer lies with the individual. Many will view it as a time to re-energize, to reflect on goals accomplished or missed, to strategize the direction forward and to mingle with clients and partners to strengthen important business relationships. This restores their passion and drive for their business, resulting in new ideas and energy to move their company forward.
Others would blame the summer as the reason that Winnipeggers fail to enact change. The idea that we only work 10 months a year has a lot of business people pointing at the hot weather as the culprit in our failure to follow projects through as a city to the point of success.
As an example... Has anyone heard anything about CentrePort Canada recently? Or Selling Winnipeg to the World? I guess maybe if you have a cabin in Lake of the Woods you may have overheard one of the board members arguing over who gets to be the next CEO of Winnipeg's inland port and cash in the big salary that will likely accompany that position.
Oh well...regardless of what side you are on in the debate over our approach to summer, its now September, and that means its all business. Back to work people!
Yes, decisions must once again be made, visions of your future growth must turn to paper and pen (or I suppose keyboard to monitor). I highly doubt I am the only Winnipeg business person filled with the mixed emotions of excitement for the rush of activity that September brings and the sadness knowing that soon it will be dark when I leave for work and dark when I drive home.
July and August are tough months to close business in Winnipeg. With decision makers scattered across our many lakes in Manitoba, I find most businesses coast along, committing to very little. Is this a negative or a positive in respect to the progress of Winnipeg's business community?
I think the answer lies with the individual. Many will view it as a time to re-energize, to reflect on goals accomplished or missed, to strategize the direction forward and to mingle with clients and partners to strengthen important business relationships. This restores their passion and drive for their business, resulting in new ideas and energy to move their company forward.
Others would blame the summer as the reason that Winnipeggers fail to enact change. The idea that we only work 10 months a year has a lot of business people pointing at the hot weather as the culprit in our failure to follow projects through as a city to the point of success.
As an example... Has anyone heard anything about CentrePort Canada recently? Or Selling Winnipeg to the World? I guess maybe if you have a cabin in Lake of the Woods you may have overheard one of the board members arguing over who gets to be the next CEO of Winnipeg's inland port and cash in the big salary that will likely accompany that position.
Oh well...regardless of what side you are on in the debate over our approach to summer, its now September, and that means its all business. Back to work people!
Wednesday, August 19, 2009
SEO's Dramatic Climb into the Mix of Winnipeg Business
It was almost exactly a year ago that I began researching into the world of internet marketing as it relates to Winnipeg business. My background was print and radio advertising; however, anyone breathing can see the shift that has occurred in where consumers now look for information on products and services. It was because of this that I sunk my teeth into researching this growth market.
At the time, there were only about 3 or 4 companies that were offering SEO (Search Engine Optimization) services; basically selling the ability to list a company's website top of the search engines for search terms related to their products and/or services. Now, a year in the future, there are over 60 companies in the mix vying for the Winnipeg business owners precious marketing dollars. (even more precious in the 'Peg as our belts tend to be strapped on quite tight). The obvious question becomes: How can so many experts emerge in such a small market in such a small period of time?
The answer: They can't!
Why then are so many companies offering a service they really can't deliver? Well... as one Winnipeg Marketing Agency told me in an interview "Its where the money is." Wow!... with care for the customer like that, please... take my money.
The reality is that SEO is a very distinct skill set, and that most companies offering this service in Winnipeg are mainly web designers or traditional marketers who have gained some base knowledge of good practices through blogs and online forums. To hire someone of this calibre would be equivalent to spending a night of fine dining with a chef reading from "Cooking for Dummies." The result from both being a bad taste in the mouth and less money in your wallet.
For a skill as specific as SEO (also known as online search marketing) it is actually quite simple to measure the merits of the competing Winnipeg businesses:
Step 1: Go to Google.ca (.ca means that Google will pull pages from Canada first)
Step 2: Type in "SEO Winnipeg" or "Winnipeg SEO" or "Winnipeg Search Marketing"
Step 3: Read which companies are listed first on the left-hand side (the organic not paid side)
Step 4: Call the #1 company.
Why you might ask? Because if a company is offering to list your website top of the search engines, they better be able to be the leader in their own category in a market the size of Winnipeg. If they can't, what makes you think they will be able to list you?
Whether economic times are difficult or not, wasting money is wasting money. In the past, a business struggled to place their marketing dollars in a media that most directly reached their target customer. The guessing games are over now. If someone types in "pool table Winnipeg" its because they are in the market to buy a pool table in Winnipeg. This is the power of the net.
The Fall is when most Winnipeg businesses will begin looking at where to allocate their dollars for marketing. If you are one of them reading this, please follow the steps above and put your dollars where you'll see results.
It's your turn Winnipeg!
At the time, there were only about 3 or 4 companies that were offering SEO (Search Engine Optimization) services; basically selling the ability to list a company's website top of the search engines for search terms related to their products and/or services. Now, a year in the future, there are over 60 companies in the mix vying for the Winnipeg business owners precious marketing dollars. (even more precious in the 'Peg as our belts tend to be strapped on quite tight). The obvious question becomes: How can so many experts emerge in such a small market in such a small period of time?
The answer: They can't!
Why then are so many companies offering a service they really can't deliver? Well... as one Winnipeg Marketing Agency told me in an interview "Its where the money is." Wow!... with care for the customer like that, please... take my money.
The reality is that SEO is a very distinct skill set, and that most companies offering this service in Winnipeg are mainly web designers or traditional marketers who have gained some base knowledge of good practices through blogs and online forums. To hire someone of this calibre would be equivalent to spending a night of fine dining with a chef reading from "Cooking for Dummies." The result from both being a bad taste in the mouth and less money in your wallet.
For a skill as specific as SEO (also known as online search marketing) it is actually quite simple to measure the merits of the competing Winnipeg businesses:
Step 1: Go to Google.ca (.ca means that Google will pull pages from Canada first)
Step 2: Type in "SEO Winnipeg" or "Winnipeg SEO" or "Winnipeg Search Marketing"
Step 3: Read which companies are listed first on the left-hand side (the organic not paid side)
Step 4: Call the #1 company.
Why you might ask? Because if a company is offering to list your website top of the search engines, they better be able to be the leader in their own category in a market the size of Winnipeg. If they can't, what makes you think they will be able to list you?
Whether economic times are difficult or not, wasting money is wasting money. In the past, a business struggled to place their marketing dollars in a media that most directly reached their target customer. The guessing games are over now. If someone types in "pool table Winnipeg" its because they are in the market to buy a pool table in Winnipeg. This is the power of the net.
The Fall is when most Winnipeg businesses will begin looking at where to allocate their dollars for marketing. If you are one of them reading this, please follow the steps above and put your dollars where you'll see results.
It's your turn Winnipeg!
Monday, July 27, 2009
Your Next Winnipeg Business Lunch
My wife and I, on an empty stomach, found ourselves asking the same question we often ask when deciding on where to walk to enjoy some good food on a patio in Winnipeg - Corydon or Osborne Village? However, this day we changed our predictable path and found ourselves wondering around in St. Boniface when we came across what is now our new favorite restaurant.
Les Jasmins De La Tunisie is Winnipeg's only Tunisian restaurant, positioned beautifully at the base of the Esplanade Riel Pedestrian Bridge. The restaurant is run by the Manachou family, and just recently celebrated their one year anniversary back in May of this year.
My wife and I were very unfamiliar with the majority of the items on then menu, but all are well explained, and the owner was quite helpful in providing further information and also wine pairings. Come on... you can't enjoy a meal in Little France without a little red wine.
Unfortunately I did not grab a menu when we left, (and they have no website...?) so I am unable to give the exact names of the meals we had. What I do remember is the appetizer we had called "brik." This is a filo pastry stuffed with tuna, spinach, fresh herbs and an egg. After the first bite, we stared at each other almost like wild dogs knowing we had to share, while each wanting to eat the whole thing ourself, plus a couple more. Truly a taste unlike anything I've had in the city before.
We are both eager to return to try other parts of the menu, and both have plans to bring friends and co-workers. Winnipeg palates rejoice! You will be amazed by the food and charmed by the location and owners. Bon Appetite!
Les Jasmins De La Tunisie is Winnipeg's only Tunisian restaurant, positioned beautifully at the base of the Esplanade Riel Pedestrian Bridge. The restaurant is run by the Manachou family, and just recently celebrated their one year anniversary back in May of this year.
My wife and I were very unfamiliar with the majority of the items on then menu, but all are well explained, and the owner was quite helpful in providing further information and also wine pairings. Come on... you can't enjoy a meal in Little France without a little red wine.
Unfortunately I did not grab a menu when we left, (and they have no website...?) so I am unable to give the exact names of the meals we had. What I do remember is the appetizer we had called "brik." This is a filo pastry stuffed with tuna, spinach, fresh herbs and an egg. After the first bite, we stared at each other almost like wild dogs knowing we had to share, while each wanting to eat the whole thing ourself, plus a couple more. Truly a taste unlike anything I've had in the city before.
We are both eager to return to try other parts of the menu, and both have plans to bring friends and co-workers. Winnipeg palates rejoice! You will be amazed by the food and charmed by the location and owners. Bon Appetite!
Friday, July 24, 2009
Social Media hits Winnipeg Businesses
I couldn't believe when I read the Free Press and found they published an article promoting social media. There must be a wave of change towering over Winnipeg businesses if the editors at the Free Press have actually surrendered to the demand for more news about new media. Normally, the only information you can find in the Free Press to do with the changing media landscape are ads directing the readers to the various websites they have selling cars and homes. That leads me to an interesting conversation I had with the VP of Corporate Development at Corus Entertainment.
As many of you may have read, Corus lost some $145 million in their last quarter. I spoke with the VP there to understand what they were doing now to try and raise their online presence, considering a large reason for the loss was reportedly because of the shift of consumers and marketing budgets to online. She said they were building some new websites and using their TV and radio stations to promote them. Huh?
It was just reported that there are more users online, but you're choosing not to invest any money to help people find you online? Sounds like a plan... not a good one, but a plan.
If you listen to any Winnipeg businesses advertising on our local radio stations, they all do the same thing - air ads that direct listeners to their website. Ads in the Free Press and The Sun are no different. Yet, if you call anyone of these Winnipeg business owners, most will tell you that they have no budget for marketing online. My second huh? of the blog.
It's called cutting out the middle man. If you know your clients are online, why not put your marketing dollars into making your website visible to them instead of having them try and memorize your web address?
Obviously change is coming to Winnipeg when the most traditional of marketing vehicles publishes the "tricks to tweeting." One can only hope that those grey hairs that read the article will jump on board too.
It's your turn Winnipeg.
As many of you may have read, Corus lost some $145 million in their last quarter. I spoke with the VP there to understand what they were doing now to try and raise their online presence, considering a large reason for the loss was reportedly because of the shift of consumers and marketing budgets to online. She said they were building some new websites and using their TV and radio stations to promote them. Huh?
It was just reported that there are more users online, but you're choosing not to invest any money to help people find you online? Sounds like a plan... not a good one, but a plan.
If you listen to any Winnipeg businesses advertising on our local radio stations, they all do the same thing - air ads that direct listeners to their website. Ads in the Free Press and The Sun are no different. Yet, if you call anyone of these Winnipeg business owners, most will tell you that they have no budget for marketing online. My second huh? of the blog.
It's called cutting out the middle man. If you know your clients are online, why not put your marketing dollars into making your website visible to them instead of having them try and memorize your web address?
Obviously change is coming to Winnipeg when the most traditional of marketing vehicles publishes the "tricks to tweeting." One can only hope that those grey hairs that read the article will jump on board too.
It's your turn Winnipeg.
Thursday, July 16, 2009
Winnipeg Businesses Shift Towards Internet
Businesses in Winnipeg and across Canada continue to move dollars away from traditional media and into the internet as is evidence with Corus Entertainment announcing a third quarter net loss of $145 million. In Winnipeg, Corus owns stations CJOB 68, 99.1 Groove FM and Power 97 FM. The loss was directly related to both the slumping economy and the growing shift in dollars from radio advertising to the internet.
This, and the other countless examples from the thinning Free Press to the fall of CanWest, should have Winnipeg business owners asking themselves: Where am I putting my limited dollars for advertising?
You'd think common sense would come into play when considering this question. With all the press out each week on the struggles felt by traditional media, you need to start taking more time considering if a quarter page ad in the Sun is the best use of your money?
I'm amazed at the number of companies in Winnipeg that still don't have a budget for online marketing. Many have locked themselves into stale Yellow Page campaigns or blown whole budgets doing trade shows. Yet, if I ask them how they look for goods and services many tell me they mainly search online. Those that still use phone books are usually those that worry if they click too many buttons on the computer it will blow up. These owners need to fight through the fear of the unknown and use the smarts that made them leaders in business to recognize that, even if they don't understand computers and the internet, that it is not a fad and that it can help their business.
Over the weekend I was at an anniversary for my Aunt and Uncle and ran into a radio personality who works for 99.1 Groove FM. We began discussing the advertising climate in Winnipeg and she was openly scared for her job. She reported that many people have been laid off or have quit seeing that the future in radio is a complete toss up. She actually had to come off maternity leave early just because of her fear that there may not be a job to come back to if she was away too long.
Personally I don't see the end of radio or newspapers anytime soon; however the playing field has definitely changed. Have you?
This, and the other countless examples from the thinning Free Press to the fall of CanWest, should have Winnipeg business owners asking themselves: Where am I putting my limited dollars for advertising?
You'd think common sense would come into play when considering this question. With all the press out each week on the struggles felt by traditional media, you need to start taking more time considering if a quarter page ad in the Sun is the best use of your money?
I'm amazed at the number of companies in Winnipeg that still don't have a budget for online marketing. Many have locked themselves into stale Yellow Page campaigns or blown whole budgets doing trade shows. Yet, if I ask them how they look for goods and services many tell me they mainly search online. Those that still use phone books are usually those that worry if they click too many buttons on the computer it will blow up. These owners need to fight through the fear of the unknown and use the smarts that made them leaders in business to recognize that, even if they don't understand computers and the internet, that it is not a fad and that it can help their business.
Over the weekend I was at an anniversary for my Aunt and Uncle and ran into a radio personality who works for 99.1 Groove FM. We began discussing the advertising climate in Winnipeg and she was openly scared for her job. She reported that many people have been laid off or have quit seeing that the future in radio is a complete toss up. She actually had to come off maternity leave early just because of her fear that there may not be a job to come back to if she was away too long.
Personally I don't see the end of radio or newspapers anytime soon; however the playing field has definitely changed. Have you?
Tuesday, July 7, 2009
Winnipeg Business I Know Where Your Target Market Is
The mystery of where to put your dollars in marketing has always been based on the question, "Where is my target market?"; and - Winnipeg business owners - if you don't know this by now than please continue reading.
As is common, a Winnipeg business owner will set aside a budget specific for marketing. And if you are like most, you naturally gravitate towards the traditional options of the "Free Press vs The Sun; BOB FM vs CITI; or Winnipeg Women Magazine vs Flavours Magazine." But the question still persists, "Is this where my target market is?"
The answer is to quit guessing and embrace the change that is"online search marketing." When a person types in "skechers shoes" on Google.ca, it's because they are in the market to buy skecher shoes.
There is no wondering if your target audience watches "The Amazing Race" on Wednesday nights to hope they'll catch your ad. There is no fear they may not read the "City and Business" section of the Free Press and miss your sale on men's ties. No my friends, if they type in "men's ties" on Google.ca and your website is one of the first they see to click to, than once again your 24/7 online salesman has closed a sale.
The times aren't changing, they've changed. The guessing game is over.
It's your turn Winnipeg.
As is common, a Winnipeg business owner will set aside a budget specific for marketing. And if you are like most, you naturally gravitate towards the traditional options of the "Free Press vs The Sun; BOB FM vs CITI; or Winnipeg Women Magazine vs Flavours Magazine." But the question still persists, "Is this where my target market is?"
The answer is to quit guessing and embrace the change that is"online search marketing." When a person types in "skechers shoes" on Google.ca, it's because they are in the market to buy skecher shoes.
There is no wondering if your target audience watches "The Amazing Race" on Wednesday nights to hope they'll catch your ad. There is no fear they may not read the "City and Business" section of the Free Press and miss your sale on men's ties. No my friends, if they type in "men's ties" on Google.ca and your website is one of the first they see to click to, than once again your 24/7 online salesman has closed a sale.
The times aren't changing, they've changed. The guessing game is over.
It's your turn Winnipeg.
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